Consumer Tip Videos

Meet the Millennials: Catering the Real Estate Experience to the Fastest-Growing Group of Buyers

It’s safe to say the real estate buying experience isn’t what it used to be. There are more ways to research a house, more industry professionals to use as resources and more people looking to buy than ever before. In fact, in the first months of the pandemic, homeowners amassed a collective $1 trillion in…

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The Perfect Song for Your Open House

It’s no surprise that music makes a significant impact on our moods. Specific songs can excite fans before a big sporting event, relax people in stressful situations, or inspire people to dance, create—or even buy. In fact, in 2015, Australian researchers examined how music can influence buying decisions and actually found that the impact can…

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Generate Results With High-Quality Coaching

Mariesa Holm, a real estate broker for Compass, understands the value of being personable throughout each and every real estate transaction. When she found Buffini & Company’s One2One CoachingTM program, she knew it was the right choice for the success of her business as well as her client relationships. “What drew me to One2One Coaching…

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Staying Ahead of the Trend

Nancy Almodovar CEO and Broker Nan and Company Properties, a member of Leading Real Estate Companies of the World® Houston, Texas https://www.nanproperties.com/ Region served: Greater Houston Years in real estate: 18 Number of offices: 4 Number of agents: 120 licensed and 89 active agents Reflecting on your years in real estate, what is the most…

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LeadingRE Announces Senior Appointment of Tasos Stavrou as Director, Global Business Development

Leading Real Estate Companies of the World® (LeadingRE) has announced the appointment of Tasos Stavrou, who joins the business as director, Global Business Development. He will be responsible for growing LeadingRE business internationally by developing relationships with members, suppliers, industry groups and organizations and other partners. Tasos will also lead the Destinations by LeadingRE marketing program for new developments…

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Four New Leaders Join the Fathom Family in Utah

Following the acquisition of iPro Realty Network in Utah, Fathom Realty announces the addition of four new district directors in the state. New directors include: Deanna Hadley District: St. George, Utah Deana Hadley worked in the mid-1980s as a real estate agent specializing in residential sales, Fathom stated. During the 1990s, she became a property…

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Appealing to a Gen X Buyer

A quick glance at the NAR’s 2022 Generational Trends Report will show that millennials and baby boomers in numbers represent the largest percentage of buyers and sellers, respectively. These two groups are often the focus of marketers and researchers looking to best articulate the homebuyer profile. However, the power and influence of Gen X is…

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Thoughts on Leadership: Leading Like a Dog

For today’s post, I want to talk about dogs. Well, people really, but first, let’s talk about dogs. According to the latest survey from the American Pet Products Association, pet ownership in the U.S. rose to an all-time high—70% of U.S. households—in 2020. Why? Because pets are the perfect companions. No matter if we’ve been…

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Building Relationships, Making Clients for Life

Shirley Morrison Broker/Owner CENTURY 21® Coastal Advantage Jacksonville, North Carolina www.c21coastalnc.com Region served: Southeastern North Carolina Years in real estate: 30-plus Number of offices: 3 Number of agents: 60 You recently opened your own CENTURY 21® brokerage after more than 30 years with the brand. Tell us about the experience.  I felt like I was…

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Court Calls for NAR to Provide Sitzer/Burnett Findings to Moerhl Plaintiffs

Despite the solace of its recent courtroom victory, the National Association of REALTORS® (NAR) still has one of its most significant fights ahead. The organization has been pressured to provide expert reports and documentation from one commission-related case to another. As both sides compile supporting documents and evidence in the Moehrl v. The National Association…

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